A unique and creative logo doesn’t only display your name; it is also a great marketing tool. When you purchase Collages.net High-End Cards, make sure to imprint your logo on every order. Your clients will do the work for you – they’ll advertise your studio simply by sending their cards to friends and family. When the holiday season rolls around, these referrals will know who to call for their portrait sessions and card orders.

Increase your studio’s recognition and enjoy our new, lower prices on high-end card logo imprinting. To learn more, visit our high-end card ordering system.

These low-cost and free marketing tips come from the “Shoestring Marketing” article which appeared in Professional Photographer magazine this month. Learn how you can effectively market your studio and increase sales at a minimal cost.

Here are 3 of our favorite tips from the article:

1. Sell to Current Clients: it is much more difficult and expensive to obtain new clients than sell to existing ones. Instead of focusing large amounts of time and money targeting new clients, shift your focus on selling more to your current clientele.
2. Create a Loyalty Program: reward clients for their business, and provide them with incentive to use your studio again. Give loyal customers discounts, free products or sessions, or another type of bonus to thank them for their business and keep them coming back.
3. Keep in Touch: make sure to keep in touch with past clients – whether it’s through email, flyers, or even a personal phone call – it will remind them of your studio’s friendly, caring attitude. If people feel neglected, they will likely go elsewhere for business, while if they feel important, they will want to return to you.

To see the full article and all 11 Shoestring Marketing tips, check out the July issue of Professional Photographer.

This week’s websites of the week come from JPix Photography and Suzanne Hansen Photography.

To celebrate their fifth wedding anniversary, Jillian and Mike posed for an “After the Dust Settles” session in downtown DC. Jermaine and Catron Turner of JPix Photography captured these special images.

Suzanne Hansen of Suzanne Hansen Photography photogarphed Quinta and Karlos’s Mexican-themed backyard wedding. Here are a few images from the collection.

To view the complete events, visit our websites of the week page.

The wait is almost over! Soon Collages.net will be introducing the Brilliance Album Collection, featuring full bleed image covers printed on photographic paper with a protective laminate coating that creates a beautiful, unique metallic sheen.

Like all Collages.net Albums, Brilliant Albums have excellent lay-flat properties and a minimal page seam. Brilliant Albums are the perfect solution for any type of event, including wedding albums, parent albums, baby albums, children’s portrait albums, maternity albums, family albums, and senior portrait albums.

For more information about Collages.net Brilliant Albums, contact Customer Service at (877) 638-7468 or customerservice@collages.net.

Looking for creative ways to market press printed books to your clients? Look no further! We’ve come up with some fresh, new ideas to help you market books to a wide variety of clients and increase your sales.

Ways to use Press Printed Books:
• Little Black Book - Create a “little black book” of boudoir photos. Perfect for boyfriends, fiancés, and husbands.
• Baby Library - Create a library of several books that capture each stage of a baby’s life. From maternity photos through childhood, this little library will grow as the baby does.
• Sports Action Book – Looking for a way to print sports images while preserving the action of the game? Put game shots in order, and relive the game’s action with the turn of every page.
• Yearbook – Have your client select their favorite senior portrait images and choose a template that leaves white space around each image. Friends can sign right in the book, creating a completely customized yearbook.
• Pre-wedding Favor – Show off your client’s engagement photos in a pre-wedding book. Get friends and family excited about the big day by sending it to them ahead of time.

For the complete list, “30 Ways to Use Press Printed Books,” check out this month’s newsletter.

This week, we have selected Trailbrook Photography and Forever Photography as our websites of the week.

Stan and Jeannette Liu of Trailbrook Photography shot Sarah and Greg’s engagement portraits. The couple dated in high school, kept in touch, and now they are engaged!

Jona Davis of Forever Photography captured Kelli and Jeffrey’s wedding in Abilene, Texas. Before the backyard ceremony, the wedding party took some unique photos in downtown Abilene.
To view the complete events, visit our websites of the week page.

Looking for a creative, personal gift idea to present to your clients? Encourage customers to purchase high-end cards as gifts. Have them order and send the cards for holidays, weddings, baby showers or any other event. Then, give them the idea to go out and purchase corresponding picture frames to fit the cards. Clients can send the card and frame as a package, or send the frame separately a week later as a surprise. After reading the card, recipients simply put it in the frame and they have a beautiful, one-of-a-kind gift.

Collecting e-mail addresses from event guests is an effective strategy for increasing profit from online sales. By gathering e-mails, your event guests will be notified when the event they attended has been activated. They can then log in to the event, view their images, and make purchases. This process is fast and easy, and will greatly benefit your studio. Start collecting e-mail addresses today! You can also send your e-mail addresses to customerservice@collages.net or fax them in and we will enter the addresses for you.

For more information about how to drive traffic, click here.

This week, we are featuring a wedding shot by KMPHOTOGRAPHY and senior portraits from Dixie Pixel Photography LLC.

Stephanie and Burt’s special day took place in Pennsylvania on a beautiful day in May. Here are a few images from their wedding.

Shelby wanted her senior portraits to be special, and she definitely got her wish. She posed by signs in Shelby, Nebraska, and also at the high school her mom attended which has been closed for over 20 years!

To view the complete events, visit our websites of the week page.

Give potential customers a sample of your work, and a reminder to view their event site. Event cards include an image of your choice, the corresponding log-in information for an online event gallery, and your photography studio’s name. Collages.net event cards effectively remind wedding and event guests to view and order photos from their recently attended event. Event cards can also be used to incite anticipation about an upcoming event. For more information on this valuable marketing tool, click here.