Posted by The Marketing Professionals in
Photography Studio Highlight.
Collages.net recently had the chance to talk to Laurel McConnell of Laurel McConnell Photography in Seattle, Washington about her studio.
How did you get into the photography business?
Definitely not on purpose! I was in school for psychology at the University of Washington, and the agreement with my parents was that they’d continue to help fund the apartment I shared with friends over the summer as long as I was taking classes. I thought I’d take some “easy classes” and just float through summer, having fun and working 30 hours a week. Working the system backfired. My Intro to Photography class was much harder than I could have imagined, but when it was all over and I was back at the university in the fall registering for Rocks for Jocks and Astronomy 101, I decided to take a leap of faith and transfer to a commercial art school. I had no idea that you had to have your own business in order to work as a photographer, though!

Laurel McConnell
How long have you been in the photography business?
I got my business license in the summer of 2001 and graduated the week of September 11, so needless to say, it was an awful time to try and start a business in a city where most of the photography opportunities dried up when the dot com boom did! I’d say I’m just starting my 9th year of business.
Describe your style.
I call it “fabulously photojournalistic plus a dash of fashion.” It’s my marketing tagline when I feel like I want one. Other than that, my images are stylized yet candid, colorful and happy, yet dramatic, and emotional. My style can also be silly from time to time.

What gear do you use?
The short list? Nikon, Adobe, Apple. The long list? Nikon D3, 24-70 2.8, 70-200 2.8, 14-24 2.8, 105 macro, SB 800’s, Pocket Wizards, and Hassleblads/Holgas/F100’s if I feel like playing with film. I use my Mac Pro with Lightroom and Photoshop using my own actions to process images. You’d have to pry the Wacom tablet from my cold dead fingers if you wanted to separate us!
What inspires you?
Anything and everything. I find inspiration in everything from the energy of the people around me to the music on KEXP in the car to the color palettes and design elements of great advertising campaigns.

What is your favorite Collages.net product or service and why?
The event sites! They are stylish while still clean, easy-to-use for clients and photographers, and are the most professional behaving ones I’ve found in all my late nights surfing the Internet.
Do you use Facebook or other social networking sites?
Yes, but I don’t have enough time to really use them well by uploading and tagging images. I use them to market my quirky personality since it’s such a big part of who I am as a photographer. I think I even booked my last wedding because of Twitter. Random!

What was your wackiest wedding moment?
There are so many that come to mind! Last month, I got into a screaming match with a bleeding, drunk bicycle rider while trying to move him and his fallen bike out of the way of traffic at Pikes Place Market (a public market/tourist trap in downtown Seattle where I like to shoot). During the whole time, my bride and groom were watching in amused horror. At a wedding? A groomsman was given the option of proposing to his girlfriend during the bouquet toss at the bride and groom’s reception, and he loved the idea. I think just about everyone in the entire ballroom was in on it. It was such an incredible and exciting moment for all 150 of us. You can view the proposal on my blog!
What is your favorite part of the wedding day and why?
It’s all so much fun and I find a different favorite moment at each wedding celebration, but my true favorite time is the day after. My poor friends and family have to listen to me relive all of the little details and exciting moments and listen to me describe in detail all of the shots that I’m so excited to edit and blog and put in the album.

What are two of your favorite venues or locations to shoot?
I’ve shot weddings at some fun places and cool locations, but I actually like exploring new places the best. I’m big on the experience of finding new things to shoot, new areas to discover, and keeping it fresh. I don’t like to shoot at the same place over and over. My favorite neighborhood to shoot in is Georgetown, which is just south of Seattle. It’s an old brewing neighborhood with some really awesome old brick buildings, biker bars, and old grungy cars and trucks. They have a couple of new venues that would be really fun to shoot. Another great neighborhood (also with some great urban venues) is Capitol Hill. It’s got the perfect mix of boutiques and rock and roll style.
What was your best business decision in 2008?
It would have to be joining a collaborative group of established and well-known women photographers in the Northwest called Lulu Weddings. Their mission is to create a high-quality wedding referral network of vendors and products based on their personal experiences, quality, and customer service. In addition to highlighting some of our favorite local vendors, sharing advertising and marketing efforts, and passing along referrals to the other gals in the group when we’re booked, it’s a great support network and sounding board for any sort of roadblocks and ideas we want to brainstorm!

How are you getting more clients in 2009?
I’ve been putting a lot of energy into marketing lately: refining my brand and finding the most effective and efficient way to spend what little extra time I have. The thing I’m most excited about right this very second is that two of our recent weddings have been published in two of Seattle’s top and highly respected wedding magazines. The exposure they give my studio is priceless!
When people leave your studio, what impression do you want them to leave with?
That they’re going to get some great images and have a really fun time over the next few months!

Collages.net would like to thank Laurel for sharing this information about her studio. If you would like your studio to be featured on our blog, please e-mail us at customerservice@collages.net.
Posted on July 31, 2009 at 10:30 am
Posted by The Marketing Professionals in
Marketing Tips.
In this economy, many photographers are looking for creative ways to market their studios, increase referrals, and generate more revenue. One of the most overlooked, yet cost effective ways do all three is to shoot engagement sessions. As easy as it sounds, you might be surprised by the benefits of shooting an engagement session for every wedding client you book. Here are just a few of the many benefits of shooting an engagement session:
Increase the Perceived Value of Your Packages: When you include an engagement session as part of each wedding package, its perceived value increases. Clients understand the value (and cost) of your time and by adding an engagement session to each wedding package, clients will feel they are getting more for their money.

Put Your Clients at Ease: When you shoot an engagement session, you are given an opportunity to get to know you clients better and let them learn more about you. Let them ask questions during the session and assure them about any qualms they might have before their wedding day. It’s also a great time to make your clients more comfortable in front of the camera. Your clients will feel more at ease when you shoot them at their wedding if they are comfortable with you shooting them. You also benefit by learning which angles do and don’t work for your clients and what you need to do to get the perfect shot.
Increase Sales Opportunities: After you shoot an engagement session, post it online to a Collages.net Premium Website. Clients will surely want to purchase images from their engagement session and share their photos with friends and family. This easy step equals increased print sales. Engagement sessions are also a great time to shoot photos for guest sign-in albums, wedding invitations, save the dates on magnetic backing, or photo boards for guest signing during the wedding. The possibilities are endless!

Build Your Portfolio: Engagement sessions provide you with fresh images to post on your website and creates an excuse to post a new entries on your blog. The more opportunities you have to shoot your clients, the better your work will become and the stronger your portfolio will be.
Kathleen Trenske of Robert & Kathleen Photographers in Bridgeport, CT understands the importance of shooting engagement sessions before every wedding. She states, “We love engagement sessions and recommend them to all of our couples. It gives the couple an opportunity to see how we work and get an idea of what it will be like to be photographed, which makes them much more comfortable on the wedding day. It gives us a chance to further build our relationship with them and learn about how their interact with each other. By the time we walk in on the wedding day, we’re greeted like old friends.”

Husband and wife team Eric and Alice Yeh of Serendipity Photography in Sugar Land, Texas, also believe in the important of shooting engagement sessions. Eric states, “To us, engagement sessions are not just a portrait session. It’s the only time before the wedding to hang out with our couples and have fun, just like a double date. When couples display their sign-in albums and enlargements at the reception, we get rewarded by showing off our work to their friends and families. Engagement sessions bring our clients closer to us and that’s why we include an engagement session in every wedding package.”

Whether you are just starting out or are a veteran wedding photographer, shooting engagement sessions can have a positive impact on your studio’s success.
Photo Credit: Robert & Kathleen Photographers, Serendipity Photography
Posted on July 29, 2009 at 11:30 am
Posted by The Marketing Professionals in
Website of the Week.
This week’s websites of the week come from Kathy Ziegler Art and Photography and Cocoriah Photo.
Kathy Ziegler of Kathy Ziegler Art and Photography shot Kassidy and Derek’s wedding at the LDS Temple in San Diego. Kathy recalls, “Kassidy and Derek’s happiness brightened the rainy day when they walked out the back door to be greeted by all the waiting family and friends. Kassidy is one of the beautiful and talented www.SHeDaisy.com sisters from Nashville. She told me she was so happy to have found Derek who is not in the music industry! It was natural for me to shoot their wedding since I now live in Nashville, but frequently come back to my home in San Diego to shoot weddings.”





Dee Jones of Cocoriah Photo in Frisco, Texas shot the portraits of Reese and her family at the Heard-Craig House in McKinney, Texas. Dee states, “Reese is a very special little girl. She has battled with cancer twice and won. We were celebrating the good news that she is now in remission by spending the afternoon at the beautiful Heard-Craig House. We are looking forward to many more gorgeous shoots together.”





To view the complete events, visit our websites of the week page.
Posted on July 27, 2009 at 9:17 am
Posted by The Marketing Professionals in
Photography Studio Highlight.
Collages.net recently had the chance to talk with Carrie Workman of Carrie Workman Photography in Cleveland, Tennessee about her studio.
How did you get into the photography business?
A garage sale! I cleaned out my house and took the money we made to purchase my SLR camera. I was working at a university at the time and did a lot of graphic design for the school and they always needed pictures. I preferred getting the shots I needed myself instead of using what they had in stock. I quickly became a go-to person for photography. That was in 2001.

Carrie Workman
How long have you been in the photography business?
From 2001-2004 I did part-time work photographing children and families. I also continued photographing at the university. When I was pregnant with my 1st child, I decided it was time to be a full-time photographer and I’ve been doing it ever since.
Describe your style.
A picture is just a picture to me, but I hope that with every picture I capture an emotion. My style is very simple. Clean, fun, silly, romantic, and hopefully my pictures are timeless! While trends are cool, they will date your images. Filters such as cross-processing and tinting are very cool, but I’ve found that people come to me for really good pictures of their children looking exactly like they look today – nothing artificial. However, my fashion shoots are an entirely different story. I want to push the envelope with these images. Bring on the crazy stuff!

What gear do you use?
A Nikon D200. It’s an oldie but goodie at this point! I also use two amazing lenses. The 70-200mm and a 24-120mm (the VR lenses).
Where do you find your inspiration?
I look through magazines a lot for posing and lighting trends. I subscribe to Modern Bride for my fashion, engagements, and bridals and Parents for my family and children portraits. I also scour the Internet minutes before a stressful session.

What is your favorite Collages.net product or service and why?
I have to say that I love the styrene mounting from collagesColor. It’s not too thick, not too thin, and it does not warp. I love how durable it is. I have to say that I’m excited to carry the new high gloss finish books with the dust covers. They are beautiful! I needed something substantial to offer in my middle-tier baby plans and the high gloss finish books are a product that my customers can afford. They feel very proud to display this product in their homes. These books are perfect! I also love Collages.net’s Album Design. I’m a HUGE fan and will never design another album again!
Do you use Facebook or other social networking sites?
Yes. I do use Facebook and Twitter and I am fairly good at keeping up with my blog. Some blogs suck you in and you want to read them all day (which I don’t have time to do, and get in trouble if I ever come across one). I’d like to have a blog that keeps people coming back for more. Right now, it’s a work in progress but I’m trying.

What was your wackiest wedding moment?
At my last wedding, the bride fainted during our romantic pictures! Thankfully, she was in the arms of her groom.
What is your favorite part of the wedding day and why?
Leaving! That means I did my best and I can go home and edit. Of course, after a long nap! If I had to pick another part it would be the romantic picture session. I ask for 15-20 minutes alone with the bride and groom after the wedding where we can get our “magazine” shots. These are the shots they’ll want all over their album and want hanging all over their house for years to come.

What are two of your favorite venues or locations to shoot?
I love my own backyard. We have twenty acres with barns, horses, white fences for miles, a lake, streams, gazebos, wooded trails, a little four-person boat and dock, a garden, huge willow trees, and I’m working on a long grass field. That’s going to be my second favorite place to shoot. Tall grasses and wheat fields are so natural and perfect for every shoot.
What has been your best business decision so far this year?
Hiring an assistant. She does all of the communication with my customers up until the shoot, which is a lot of communication. She also schedules all of my bookings, coordinates who will help me with each shoot (we have an intern and an apprentice), and she also does all of the product ordering. I’m also really excited about my new decision to go with Collages.net’s Full Service workflow option, which takes fulfilling reprint orders off of my plate entirely.

How are you booking more clients this year?
Lately, I’ve been offering “free” sessions here and there. I photographed a friend of mine who is having a baby and I didn’t charge her a session fee. Of course, she will order pictures of her baby belly! Another “free” session I shot was of a two week old baby. I Facebooked the baby’s mother and asked if I could take photos of her newborn, and of course, she obliged. Who is going to say no to free pictures of their newborn? While I’ll not make my usual session fee by photographing sessions for free, they will most assuredly order much more than my normal fee in prints and portraits. This is money that I wouldn’t have had if I had not decided to photograph a session for free.
When people leave your studio, what impression do you want them to leave with?
That they just left a good friend’s house and that they’ll never have to stress about portrait sessions again!

Collages.net would like to thank Carrie for sharing this information about her studio. If you would like your studio to be featured on our blog, please e-mail us at customerservice@collages.net.
Posted on July 24, 2009 at 11:30 am
Posted by The Marketing Professionals in
Marketing Tips.
Online posting is a great tool to use for client proofing and ordering purposes, but it can also be used as a marketing tool to grow your studio’s business. The most successful photographers understand the importance of posting everything they shoot on a Collages.net Premium Website. Studio exposure means more business. By posting all of your clients’ images online you promote your studio to current and potential clients as your direct clients share their site with family and friends.

David Cartee of LCD Photography in Kirtland Hills, Ohio states, “My studio currently photographs over 100 weddings annually. Collages.net has helped us to incorporate the online community seamlessly into our workflow. Collages.net Event Sites allow the bride and groom’s friends and family to view their pictures online. Ordering prints is quick and easy. Essentially, Collages.net Event Sites provide free advertising for my studio and a great avenue for any professional photography studio to generate extra income with minimal effort!”
Most photographers create a blog post within a week after every wedding or portrait session as a teaser for their clients. Why not upload the entire event to a Premium Website and post the log-in information in the teaser blog post? Studios who are going this right now are seeing the results in their sales. Don’t forget that clients love sharing their images with friends and family. If your clients share a link to your blog post with family and friends, provide them easy access to ordering prints by including the event site log-in information. Posting every event online and adding the log-in information to your blog also allows potential clients and individuals who have found your blog to view more of your work. Remember that every Collages.net event site is Flash based which gives your images the highest level of protection.
Social networks provide another innovative way for you to connect with current and potential clients. On every event site you upload through Site Builder, instructions are available for linking the event site to a Facebook, MySpace, blog, or website page at no cost to your studio or your clients. Check out this video that Dustin Meyer of Dustin Meyer Photography created for his clients.

Putting your work in front of as many potential customers as possible is critical to growing your business. Online posting is a great way to share your images with current and potential clients and is the perfect way to provide quick and easy access to your work.
Posted on July 22, 2009 at 11:30 am
Posted by The Marketing Professionals in
Website of the Week.
This week’s websites of the week come from Lisa Kae Photography and DeLaCruz Photography.
Lisa Kae Ruff of Lisa Kae Photography shot Nathan and Ashleigh’s wedding on a winter-like day in June near Lake Louise in the Canadian Rockies. Lisa recalls, “Lake Louise is one of the most photographed places in the Canadian Rockies. The lake’s clear blue waters and the Victorian Glaciers provided the perfect backdrop for Nathan and Ashleigh to begin their lives together. No words can capture what these pictures will be able to communicate for a lifetime!”





Josh de la Cruz of DeLaCruz Photography in Lake Elsinore, CA shot Heather and McKay’s engagement session in the La Jolla Cove area near San Diego. Josh recalls, “The morning of the shoot was heavily overcast as it was during the last few days of San Diego’s normal June gloom weather. There was actually a bit of light rain, but it did not hinder Heather and McKay’s bright moods that made their emotions so easy to capture.”





To view the complete events, visit our websites of the week page.
Posted on July 20, 2009 at 10:45 am
Posted by The Marketing Professionals in
Collages.net Photographer Blog Highlight.
Collages.net recently had the chance to talk to Dustin Meyer of Dustin Meyer Photography in Austin, Texas about his blog.
How would you describe your studio style?
Improvisational. Some people refer to it as erratic, but I prefer to think of it as “thinking on my feet.” I’m always observing my environment and looking for ways to incorporate my subject into the space. All the while, try to make my clients comfortable with conversation, laughter, singing… whatever it takes to get them to warm up to the camera.

What type of photography are you most passionate about?
I would say that I’m most passionate about real emotions. You can always tell if someone’s faking it, so I don’t waste my time trying to get people to do anything out of character. I guess that’s what draws me to weddings and seniors. These clients are always so excited, nervous, and happy, and getting to witness their emotions makes me feel more connected to my clients.
Where did you find your inspiration for your blog’s design?
When I was a kid, I always thought the wallpaper in my grandmother’s guest bathroom was really cool. It was ivory with antique gold leaf patterns on it. The pattern repeated all over the wall and I used to imagine I could see animal faces in those patterns. My grandmother always thought there was something wrong with me because I would get so lost just staring at the wallpaper in the bathroom. Combine that pattern with my all-time favorite color and that’s pretty much what I came up with for my blog. How’s that for inspiration?

What was important to you when looking for a blog vendor?
My SEO guy at FolioMojo always yells at me for using iWeb. I know that WordPress and other blog platforms are supposed to be better, but I just go for ease of use. If it’s too complicated to get it posted, whether its photos or videos, I’m just more likely to put it off. I prefer to use something that allows me to get closer to my readers in any format. That’s the point of having a blog, right?
Which entry has been your most popular entry this year?
My most popular entry this year has nothing to do with portraits or weddings, which is why I think it was the most popular. It’s called “Daddy’s Little Rockstar” and it’s a music video that my six year old daughter and I made using my camera and Rock Band. It was so much fun to make and by posting it, I think my clients got to see what kind of person I am. Not just a photographer, but a dad and a real guy who likes video games and loves his kiddo. I think people always debate about what to put on their blog. It all depends on your business, but I believe that as photographers, the more we can show our clients our personalities, the more likely they are to feel connected to us.

What do you write about on your blog?
Anything and everything as long as it’s interesting. People read blogs to educate themselves, to find something funny, and to escape from the everyday. I put a variety of posts on my blog because I don’t want to get too repetitive. I can post slideshows about portraits and weddings all day long, but eventually people will get bored. So I try to put other entries on my blog that give my readers more insight about me as well as the pictures I take.
How has your blog benefited your studio?
My blog has allowed my clients to get to know me better without having to actually meet me. I post videos of myself along with photos I capture of my subjects in order to give people a better glimpse of who I am. When I started Dustin Meyer Photography, I decided right from the beginning that my name would be the name of my business. I wanted to work with people that find value in hiring a real individual person when it came to capturing their important moments. That’s how I work. It’s important that I get to know my clients on a personal basis and my blog reflects that idea.

Do you have any blog stalkers?
Only the good kind! There are a few fellow photographers here in Austin that like to encourage each other by complimenting on each other’s blogs.
How do you incorporate social networking sites to promote your studio and blog?
I always post links to my site and to my blog on Facebook and Twitter. Anytime I post something new, I always announce it on social networking sites. I’m always exploring new ways to link up all the different online areas to create a larger online presence. I absolutely love the Collages.net Facebook application! My clients really get excited about using this application to post their Collages.net gallery on their Facebook profile to share with the family and friends.
Also, the Collages.net blog application is great for turning your blog into your client portal for viewing online proofs. Rather than having clients visit and outside site, you can direct your clients to your blog so they can view all their photos. My blog is now my storefront; how cool is that?

What advice would you give to photographers who are looking to start a blog or revamp their blog?
Get real! Don’t waste your reader’s time by reposting links to other sites that have no interest to your reader. Do you think brides really want to read about the newest camera gizmo? Give them what they want… you! Oh yeah, and fabulous photos. At the same time, look for ways to make your blog work for you. By keeping it interesting and finding ways to bring new clients to your site, your blog is a living, breathing extension of you. Make it a reflection of you, and have fun with it!
Collages.net would like to thank Dustin for sharing this information about his blog. If you would like your studio’s blog to be featured on our blog, please e-mail us at customerservice@collages.net.
Posted on July 16, 2009 at 1:00 pm
Posted by The Marketing Professionals in
Website of the Week.
This week’s websites of the week come from Justin DeMutiis Photography and Dustin Meyer Photography.
Justin DeMutiis of Justin DeMutiis Photography in Spring Hill, Florida shot Revelle and Tibor’s wedding at the Davis Islands Garden Club. Justin recalls, “Revelle and Tibor were absolutely stunning and a dream to work with. As we took portraits at the Hyatt Regency hotel in downtown Tampa, Revelle told me ‘I will never get tired of taking pictures.’ Even through rain and gale force winds after the ceremony, she stuck to her word. Luckily, the rain held off long enough as the guests enjoyed a beautiful ceremony on the water.





Hannah and Ryan’s engagement session was photographed by Dustin Meyer of Dustin Meyer Photography in Austin, Texas. Dustin remembers, “Hannah fell in love with Ryan while attending the University of Texas in Austin, so it was natural that they wanted to capture their emotion on the campus where they first met. With a passion for photography and a passion for each other, Ryan and Hannah allowed me the great opportunity to photograph the beginning of their lives together. Thank you Hannah and Ryan, I wish you all the best!”





To view the complete events, visit our websites of the week page.
Posted on July 13, 2009 at 9:34 am
Posted by The Marketing Professionals in
Collages.net Products,
collagesColor.

How well do you really know Collages.net? You might be surprised. We are now revealing the top ten myths about Collages.net and the truths behind them.
1. Myth: Collages.net isn’t Mac friendly.
Truth: Collages.net loves Macs and the photographers who use them! (There is plenty of water cooler talk among employees about the latest iPhone apps!) Collages.net’s event upload tool and product ordering systems are cross platform. Whether you choose to upload Express events for manual print fulfillment through collagesColor + ROES or Full Service for automatic print fulfillment through collagesColor, all photographers, Mac included, have access to an online workflow, professional print lab, and product solution that fits their studio.

2. Myth: Collages.net is just for online hosting.
Truth: Online hosting is just one part of Collages.net’s complete product line. In addition to offering an elegant, user friendly online presentation and workflow solution, Collages.net is a full service professional print lab with several product lines including albums, books, cards, design services, and gallery wraps. Every Collages.net product is reviewed by our color experts before being printed. If you haven’t tried collagesColor for yourself, use the coupon code 88083EM on your first order to receive a $25 discount.



3. Myth: Collages.net is too expensive for my studio.
Truth: Collages.net is priced as a viable one-stop shop solution for any studio. With a variety of product options, Collages.net provides photography studios the professional products their customers want at competitive prices.
4. Myth: Collages.net is only for large studios.
Truth: Collages.net is perfect for any size studio. Both large and small studios benefit from the time savings they gain when choosing Collages.net as their vendor for all of their studio’s product needs.
5. Myth: Collages.net is just for wedding photographers.
Truth: Collages.net offers products and services for all types of photography. Whether you shoot maternity, baby, child, boudoir, senior, family, event, sports, or wedding photography, every studio can profit from the exposure that hosting images online provides. In addition to online hosting, Collages.net offers a full range of professional prints and mounts, albums, and press printed products for every type of shoot.


6. Myth: Collages.net’s Full Service workflow won’t work for our studio.
Truth: Do you find yourself complaining about having too much time? We didn’t think so. All studios can benefit from saving time. Our Full Service workflow is designed to do just that. With automatic order fulfillment, you can now use your time on activities to grow your business. What’s the catch? No catch. There is no cost difference between our Full Service workflow and our Express workflow.

7. Myth: Collages.net doesn’t offer album design.
Truth: Collages.net does offer album design for $1 an image. We guarantee we can simplify your design workflow immediately. At this price, how can you afford not to try it?
8. Myth: Collages.net doesn’t offer networking opportunities for photographers.
Truth: Collages.net offers several opportunities to connect with other photographers. Facebook, Twitter, our blog, and local photographer meetings all provide opportunities for photographers to connect with one another.
9. Myth: Collages.net can’t give my studio personal attention.
Truth: Collages.net is not just a vendor; we become partners with our studios. Our product consultants and customer service team want to know what’s going on with your studio. What challenges are you facing? What successes have you had? What tools can we provide to help your studio? No other company has a team of people who will come out to your studio to talk about products, packaging, and sales strategies. Collages.net cares about what’s happening with you, and we are committed to strengthening that relationship.

Ross and Kammi Bothwell, Elegant Images & Photographs

Robert and Kathleen Trenske, Robert & Kathleen Photographers
10. Myth: Collages.net makes collages.
Truth: Collages.net does not make collages. However, if you make them, we’ll print them for you! Checkout our lab’s offerings at www.collages.net/collagescolor and see what other products we have for you.
Are there any myths about Collages.net that you’d like us to debunk? Contact customer service at www.collages.net/chat or leave us a comment!
Photo Credit: Laurel McConnell Photography, Elegant Images & Photographs, Z Media, & Schmitt Photography,
Posted on July 10, 2009 at 11:00 am
Posted by The Marketing Professionals in
Marketing Tips.
In addition to its abundant product and service offerings, Collages.net also provides professional photographers with free tools that help grow their business. Every professional photographer that uses Collages.net has access to these free tools that help build their brand’s power:
Logo Uploader: Collages.net understand the importance of displaying your logo prominently to clients and their friends and family. Brand recognition is an important aspect of growing your business. Collages.net allows photographers to upload their studio logo to every event site and event notification e-mail as a free service. To upload your logo, visit www.collages.net/logos.

Power Marketing E-mail Tool: Collages.net’s Power Marketing E-mail tool is a free service that allows you to send every client who has logged into a site or purchased prints an e-mail. E-mails are completely customizable and are perfect for sending special announcements, package updates, studio news, and other important information about your studio. To send a Power Marketing E-mail, log in to your Administrative Area and click on your Marketing Manager.
Social Networking Links: Social networks provide innovative ways for professional photographers to connect with current and potential clients. Collages.net recognizes that savvy studios are using social networks to build their businesses. On every event site, instructions are available for linking the event site to a Facebook, MySpace, blog, or website page at no cost to your studio or your clients. Encourage your clients to do this to spread your brand to new contacts.

Discounts and Print Credit: Using Site Builder, photographers can create discounts on their event sites and offer print credit to clients who purchased print credit as part of their package. Offering an online discount is a free service and is an easy way to boost sales on any event site. If you provide a discount to clients who spend a certain amount of money, they are much more likely to buy or purchase enough prints to be receive your special discount.
Event Links: Collages.net offers event links as a way to drive more clients to your studio website and to increase your exposure. Rather than instructing clients to visit www.collages.net to log in to their event, you can have them go directly to your studio website. Simply contact Collages.net’s Customer Service Team to have your own view an event link e-mailed to you. Install this on your studio website and a listing of your events will automatically populate for your clients to log in.

Take advantage of these free tools and watch your studio’s brand recognition increase while your referrals grow. For more tips, visit our build your brand page.
Posted on July 8, 2009 at 1:50 pm
On August 7, 2009 at 7:12 am, Roxanne Richardson said:
Wow. Laurel, your work is beautiful. Weddings are not my strong point, but I do work at it using work like yours as inspiration. Photographers like you make it look so easy. Thank you for sharing your information.