Halloween Can Market Your Studio? Spooky, but True

Professional photographers gear up for the big seasons in the business: wedding season, senior portrait session time, and the holiday season. What about the forgotten holidays that can be capitalized on as a way for you to create additional marketing and sales opportunities? Are people going to be talking about your studio on Halloween this year?

We haven’t eaten too much candy corn here at Collages.net and lost our minds. Halloween is a great opportunity to create a buzz about your studio! Parents do not want to forget the years their little angels dressed up as goblins, cute little witches, scary scare crows, and let’s face it, Hannah Montana. Similarly, your adult customers want to capture memories and relive the fun feelings from childhood that Halloween sparks up.

Here are a few other tips you can use this Halloween to make sure your studio is part of the holiday party buzz:

• Throw your own Halloween party and promote it on Facebook. Open your studio up to past clients and community members. Create a Facebook invitation and send it to all of your friends and Facebook fans at least two weeks before the date. Offer door prizes and ask clients to dress up as they will be photographed at the event. This is a great way to remind old clients about your services and build your presence in your community. Set up a photo booth and share images on a Collages.net Premium Website. Using the social networking links available on the site to post the event site to your Facebook profile.

• Photograph charity Halloween events. Offer to photograph a Halloween or fall-based charity event for free. Hand out event cards during the event and post the images to a full service Collages.net Premium Website. You’ll gain additional revenue, exposure, and referrals.

• Start a costume contest. Create a Halloween costume contest for your client base. Ask your clients to send you images of them dressed up in their Halloween best from the past. Promote the details on Facebook, Twitter, and your blog. Offer the winner a prize such as a free portrait session or print credit from your studio. Be ready to see some truly crazy costumes, but don’t be shy. Make sure that you add images of yourself as well. This is a great way to connect with clients and let them see more of your personality.

  

• Schedule a Halloween photo shoot. Forget the session fee and book several clients in a 2-3 hour period. Give clients 15 minutes to be photographed in their costume and post the images to a Collages.net Premium Website within a week.

• Photograph your child’s Halloween party in school. For those busy photographers who balance their business with parenthood, offer to shoot your child’s school Halloween party or parade. You’ll get to spend more time with your child and build a relationship with the school and other parents.

There are always ways to capitalize on the holidays. Make sure your studio comes up in conversation. Delivering albums to your clients on Friday, October 30 is the perfect way to make sure they are talking about your studio and showing off their album all weekend. Submit your album order by the date listed below and choose FedEx 2Day shipping. You will receive the album by October 29th, so you can deliver the album on October 30th.

Premium Leather Albums - Tuesday, October 13
Genuine Leather Albums - Tuesday, October 20
Brilliant Albums - Tuesday, October 20

Photo Credit: Small Wonders Photography