In a recent blog post, we outlined several marketing tips that any studio can put into practice to generate more business around Halloween. Now that Thanksgiving is just around the corner, here are a few tips that will help you market your studio this Thanksgiving.
- Send every client you booked this year a thank you card. Send an unexpected note to your past clients, thanking them for their business and wishing them a joyous day with family and friends. Use your studio’s logo or a portrait of your family and print them on Collages.net’s Press Printed Cards available through collagesColor + ROES. Offer your clients a special referring bonus in the card.
- Photograph local turkey day activities. Most towns have their own turkey trot, turkey bowl, or other activities on Thanksgiving to raise money for local charities. Photograph the event and hand out event cards on the day so people can easily see your studio and purchase their photos online. Remember to customize your own View an Event Portal to drive traffic to your studio. Then, donate a portion of your print proceeds to the charity.
- Emphasize the meaning of family. Send your clients a marketing e-mail or Facebook message from your family on Thanksgiving day. Thank them for their past business and share with them the importance and value of professional family portraits. Who wouldn’t be moved to book a portrait session after receiving a compelling message on one of the most family-oriented days of the year?
- Photograph your local Thanksgiving parade. Does your town host an annual Thanksgiving day parade? If so, photograph the event and contact your local newspaper and submit your photographs of the parade and crowd to be published in the next day’s newspaper.
- Assist at a soup kitchen or homeless shelter. Have your studio (or your family on behalf of your studio) help serve a meal in a soup kitchen or local homeless shelter. Not only is this a good thing to do. It’s good PR for your studio. Blog about it, Facebook about it, tweet about it, and don’t forget to write a press release about it and submit it to your local paper.
In addition to the above suggestions, delivering your clients’ albums before Thanksgiving is a great way to ensure your studio will be talked about around the turkey table. Submit your album order by the date listed below and choose FedEx 2Day shipping. You will receive the album by November 24th, so you can deliver it by November 25th.
Premium Leather Albums - Wednesday, November 4th
Genuine Leather Albums - Wednesday, November 11th
Brilliant Albums - Wednesday, November 11th
Photo Credit: Small Wonders Photography
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