You’ve probably heard about Collages.net’s Event Cards, but why should you use them? Sure, they’re a good way to provide clients their event log-in information, but they are so much more. They are a powerful tool that can benefit your studio sales and promote your studio brand. Here are three key steps to using event cards to benefit your studio:
Step One: Pre-Post the Event – Pre-posting your events allows event guest to “log-in” to the event before the event site has been uploaded. They can leave their e-mail address to be contacted once the images are ready for viewing. To pre-post the event log in to your Administrative Area and click Upload Event. Fill in the Event Username, Heading, Title/Subheading, Client E-mails, and Event Type. Make sure to check the box next to Pre-post this event. Choose Save. You now have a pre-posted event! When you are ready to upload your images, simply log back in to your Administrative Area, click on the Event Manager tab, then on the Pre-posting status link.
Step Two: Order Event Cards – Open collagesColor + ROES and click on the Sizes button. Choose Non-Color Corrected Products from the Catalogs folder and click on Sizes again. Navigate to Endura Prints, then Event Cards, and choose your preferred event card template. Drag and drop your desired image into the template and type in your studio name, username, and password for your event. Remember to use the username you created when you pre-posted the event. The password will be your photographer code, unless you added an alternate password suffix in the event set-up process. When you are happy with the order, click Add to Order and then Review Order. Complete your order by navigating through the collagesColor + ROES shopping cart. Event cards take 2-3 business days to produce plus shipping, so make sure you place your order in advance.
Step Three: Shoot the Event and Hand Out Event Cards – On the day of the event, make sure to leave event cards on every table in the room. Personally hand event cards to guests at the event and let them know that they can view the images from the event by following the steps outlined on the event card. For weddings, make sure you hand event cards to the bride and groom and to each member of the wedding party. It is important to make personal contact with event guests as much as possible. Event Cards are also great to hand to seniors to pass out to their family and friends at school.
Once you have the images ready for viewing. Every person who logged into the site while the event was pre-posted will receive an e-mail notifying them that the site is ready for viewing. The end result is more online sales and increased brand awareness for your studio. Use this three-step process for your next wedding or event for increased reprint sales and traffic to the event site.
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