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phil-holland

In today’s highly competitive Web environment, the importance of search engines cannot be underestimated. Did you know that search engines drive over 70% of all Internet traffic? Consequently, if your website is not listed on page one of a search, then chances are you’re not in “today’s phone book!” Your absence gives competitors a chance [...]

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Tracey’s images and creativity + Collages.net event site and discount area = $$$ Like a little extra cash in December? It’s not too late. Read on… Tracey Buyce Photography of Saratoga Springs, NY recently ran a Black Friday sale and experienced a huge spike in revenue. Thank you Tracey for sharing this idea to help [...]

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Super Basic: Facebook Fan Page

Facebook is a free and easy-to-use tool that many professional photographers are using to book more clients, spread the word about their brand, and grow their business. If you’ve never used Facebook or have a Facebook profile, but aren’t sure how to use it to grow your business, don’t be intimidated! There are hundreds of [...]

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You’re self-employed in a creative industry. What could be better? Your friends are consistently jealous of your Facebook and Twitter statuses that have you outside and about town during normal office hours. “At lunch in this super hip bistro.”  “At the gym. It’s so empty at 10:00 AM. “  “scouting locations in the city and [...]

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In our recent blog series “How To Sell More in Your Photography Studio“, we presented the positive and negative aspects of offering packages, a la carte products, and shoot and burn packages. Because these options don’t fit the needs of every studio, hybrid package structures provide professional photographers greater flexibility to choose what works best from each [...]

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This week’s installment of How to Sell More in Your Photography Studio is our series wrap up. In our series, we discussed packages, a la carte pricing, meeting with clients, and shoot and burn packages. Each week, we reviewed several advantages and disadvantages, ideas, and factors to consider. The series was designed to help you learn more about the [...]

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In this week’s installment of How to Sell More in Your Photography Studio, we’ll be discussing shoot and burn packages. Shoot and burn packages have become increasingly popular for both professional photographers and their clients. Some professional photographers love the ease and time savings, while clients love the flexibility of shoot and burn packages. Here [...]

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In this week’s installment of How to Sell More in Your Photography Studio, we’ll be discussing how to sell during client meetings. Client meetings provide you with the one and only opportunity to upsell your products and services to clients. It may seem like a daunting task, but if you are armed with knowledge about your [...]

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In this week’s installment of How to Sell More in Your Photography Studio, we’ll be discussing a la carte pricing.

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Father’s Day is right around the corner! This special holiday provides you with a great way to market your studio’s services to current and future clients alike. Forget the ties and socks – dad has enough! This year, you can help make your clients’ Father’s Day celebrations truly special.

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