In this week’s installment of How to Sell More in Your Photography Studio, we’ll be discussing package pricing. The Good: Packages are a great way for professional photographers to leverage value and perceived cost savings. When you offer packages, you sell more products and make more money. In turn, your customers are happy because they [...]
How to Sell More in Your Photography Studio: Packages
June 9, 2010
Collages.net Products, Marketing Tips No Comments
How to Sell More in Your Photography Studio: Series Introduction
June 2, 2010
Collages.net Products, Marketing Tips No Comments
As a professional photographer, you focus on capturing the perfect image and making your clients look their best. For many professionals in the industry, selling products can be a challenge. Collages.net understands that not every professional photographer is also a sales professional extraordinaire, so we’re here to help. Each Wednesday in June, we’ll be posting an article [...]
Make Your Photography Studio’s Workflow Efficient and Profitable
May 19, 2010
Industry Tips, Marketing Tips No Comments
What makes a professional photography studio successful? Every profitable studio has its own response to this question, but there are many similarities in profitable studios’ workflows, business plans, and practices. Collages.net’s Marketing and Product Development teams have studied studios that are growing their businesses and laid out an efficient workflow that has proven to gain studios [...]
SEO 101 for Professional Photographers
May 12, 2010
Industry Tips, Marketing Tips, What's Happening @ Collages.net 8 Comments
In a recent article titled “More than Luck” in Professional Photographer magazine, author TJ McDowell explained how SEO can help boost traffic to studio websites, which turns into more bookings. McDowell writes, “With an estimated four out of five consumers doing online research before making a purchase, investing time in optimizing your website may be one of the best marketing moves to get new customers. It’s hard work, not luck, that makes a website one of a photographer’s best marketing tools.”
Expose Your Portrait Business: Vendor Samples
March 19, 2010
Marketing Tips No Comments
We recently posted an article discussing the positive impact of having studio sample products available for vendors to share with potential clients. Portrait photographers, vendor samples are important for you too. Just like wedding photographers, you’ve got to get your studio name out there in creative ways.
Easter Portraits: It’s Not Just About Bunnies and Chicks Anymore
March 17, 2010
Marketing Tips No Comments
Easter is right around the corner. That means chocolate bunnies, marshmallow chicks, and mall portraits with the Easter bunny are underway. Right? Wrong. Make an effort this year to avoid the standard Easter clichés and shoot your clients’ Easter portraits with a breath of fresh air. Here are a few of our favorite ideas for [...]
Market Your Studio for St. Patrick’s Day
March 3, 2010
Marketing Tips 1 Comment
Christmas, Hanukkah, and Valentine’s Day – what do these holidays all have in common? They’re extremely marketable and you’ve probably run a special during one of these holidays at one time or another. There is another holiday on the way that can be just as fun to market. Who likes green?
Vendors + Products = Studio Growth
February 24, 2010
Marketing Tips No Comments
If you’re just starting out as a professional photographer, getting your name out there can be one of the most difficult marketing endeavors for your business. Even if you’re a veteran, maintaining your presence can be difficult when technology constantly changes and it becomes difficult to keep up with the latest marketing trends. One of [...]
Building Client Relationships that Encourage Repeat Business
February 3, 2010
Marketing Tips 1 Comment
As a professional photographer, the products and services you provide are typically for those once-in-a-lifetime moments in a person’s life, which can make repeat business seem difficult to achieve. Do you think repeat business is impossible as a professional photographer? Think again. Repeat business is not only possible, but also provides your studio a steady stream of referrals. [...]
Share the Love of Photography on Valentine’s Day
January 22, 2010
Marketing Tips No Comments
Valentine’s Day is right around the corner, which provides your studio a great opportunity to run specials and share the love with your clients. Here are a few suggestions for specials to run for Valentine’s Day that will not only help provide extra income, but will also create a buzz about your studio:
